
Oxsim
Qualitative Healthcare Research



Understand the Human
Side of Healthcare
3+
Years of Expertise
100+
Studies Designed
10+
Focus Groups
Services We Offer
1.Qualitative Study Design
We design rigorous qualitative studies built around clear, meaningful healthcare research questions.
- Research questions and objectives.
- Sampling and recruitment strategies.
- Interview and focus-group guides.
3.Treatment Uptake & Decision-Making Research
We uncover the barriers that shape how patients make important decisions about treatment.
- Barriers to treatment uptake.
- Patient decision-making factors.
- Drivers of treatment acceptance.
2.Patient & Carer Experience Research
We explore how patients and carers experience illness, treatment and care to uncover meaningful insights.
- In-depth patient interviews.
- Carer and family perspectives.
- Treatment and care experiences.
4.Qualitative Analysis & Methods Consultancy
We turn qualitative data into meaningful findings through rigorous analysis and expertise.
- Grounded theory analysis.
- Qualitative data interpretation.
- Specialist methods consultancy.
Showcase of Selected Work
The Exigency Programme
Chief Investigator 2020–2023
Gene Therapy
Qualitative
Mixed-Methods
Funded: £112,250
The most comprehensive qualitative investigation of gene therapy from the patient perspective in the UK. Explored lived experience of haemophilia, decision-making, expectations, psychosocial impact, and family experience. Completed as a PhD by published works at Oxford Brookes University (2025).
Learning to Live with Non-Severe Haemophilia
Chief Investigator· 2022–2024
Haemophilia
Qualitative
Patient Experience
Qualitative investigation into the under-researched experiences of people living with mild and
moderate haemophilia.
Glanzmann's 360
Chief Investigator· 2022–2024
Rare Platelet Disorder
Qualitative
Published
Qualitative and mixed-methods study of bleeding, quality of life, and lived experience in Glanzmann thrombasthenia. Published in Haemophilia and RPTH.
FVIID 360
Principal Researcher· 2023–present
Rare Bleeding Disorder
Qualitative
Ongoing
Qualitative and mixed-methods study of the lived experience of people with factor VII deficiency.
What Our Partners Say
4.9
(50+ Reviews)
Trusted for Insight That Goes Deeper
4.7
“Oxsim brought clarity and methodological rigour to our study, helping us understand patient experiences more deeply and uncover valuable insights that strengthened our research approach.”
Sarah K.
4.9
“The team combined thoughtful research design with excellent qualitative expertise, giving us a much clearer understanding of the factors influencing patients’ treatment decisions and experiences.”



